Imagine you work for a company that is just starting to produce golf balls. You have the conjoint analysis output data below, and you are trying to determine just how important brand recognition is to customers. What is the decision weight of brand?

8.

Question 8

Imagine you work for a company that is just starting to produce golf balls. You have the conjoint analysis output data below, and you are trying to determine just how important brand recognition is to customers. What is the decision weight of brand?

1 / 1 point

32%

56%

33%

That’s right. The decision weight of brand is 33%, indicating that customers find brand to be somewhat more important than the distance the ball travels.